I recently joined a London based bloggers networking group called Ladies in Blogging where we get together to learn and share things related to blogging. Last week Wednesday we had another interesting and informative meetup with guest speaker Nienke Krook (@thetraveltester). Nienke is a Pinterest Superstar who runs a community of 500,000 bloggers on Pinterest. She shared great tips and information with us all about Pinterest.
For those that are not familiar with Pinterest, as quoted by Nienke, Pinterest is a visual discovery tool and not a social media platform like Facebook or Twitter. People use Pinterest for inspiration, creative ideas, tips and for future planning. It allows users to share, and discover new interests by posting (known as ‘pinning’ on Pinterest) images or videos to their own or others’ boards (i.e. a collection of ‘pins,’ usually with a common theme) and browsing what other users have pinned.
Admittedly I haven’t used Pinterest much and was keen to learn more about it. Since I’ve started my blog I’ve been procrastinating (and am a little intimidated) with using Pinterest as I didn’t really know where or how to start. This meetup was the perfect opportunity to learn more about how I can use Pinterest to increase traffic to my blog.
What I learnt about Pinterest:
- To increase traffic to your blog from Pinterest, the first thing to think about is the visitor. Think about what the visitor would use Pinterest for? What would they search for? What can you pin that will give the visitor the answer to their question?
- Your images are obviously highly important as this is the first thing the visitor will see and it’s what will spark their interest.
- When sharing images related to blog posts on Pinterest, don’t give everything away in the images as you want the visitor to click on the image to find out more
- Make your images more engaging by overlaying them with text. For example it could be the title of your blog post “Top 10 things to do in London” overlaid on an image of a London attraction. Check out canva.com and bitmonkey.com to do this.
- You can also create multiple versions of the same image to post on your Pinterest board with and without text.
- An image with text will entice the visitor to click on the image that is then linked to your blog post. Specify the actual post URL rather than the homepage URL of your blog.
- As a lot of Pinterest users are mobile users Nienke suggested using vertical images more than horizontal images
- When creating a blog related board for Pinterest a suggestion is to use the colours and style of your blog to keep it streamlined and to maintain a standard.
- Check out business.pinterest.com for more information and ideas
- On your blog, add a Pin button to your images so that visitors can share your images by pinning to their Pinterest boards
- You can also add a Pinterest side bar on your blog to engage more Pinterest users
- Build up your Pinterest community by sharing other people’s pins.
- Besides for pinning posts to your own boards also use group boards related to your niche to increase Pinterest followers
- You can also schedule Pins in advance to be posted
- Some websites to check out: dreampingo.com, pingroupie.com
Apologies if these points may seem basic to you if you are already a Pinterest user. As I am a complete newbie, I found this informative and thought it may be worth sharing this with other newbies out there.
After I left the meetup I felt inspired and excited! I now need to learn how to take better photos so that I can also sample the wonders of the Pinterest world 😉
I’d love to hear your thoughts on Pinterest and whether you found anything useful from this post. Has Pinterest contributed to a big readership to your blog?